Pure natural power

Our Calcium Carbonate is a naturally occurring mineral, sourced from limestone. And we use for few reasons:

1. It helps in the remineralization process, where minerals are replenished in the enamel, making it stronger and more resistant to decay.

2. It also has a fine and gentle abrasive nature, making it great for our toothpaste.

3. It helps remove surface stains, plaque, and food particles from teeth, resulting in a cleaner and brighter smile.

4. Calcium carbonate acts as a pH buffer, helping to neutralise acids in the mouth. It creates an environment that is less favourable for the growth of acid-producing bacteria, which are responsible for tooth decay.

5. It can provide relief from tooth sensitivity to hot, cold, or sweet stimuli. It helps block and seal open dentinal tubules, which are microscopic channels that connect the outer layer of the tooth (enamel) to the inner layer (dentin).

Sodium bicarbonate has natural whitening properties and this is why we use it as a gentle abrasive in our toothpaste. Its benefits are multiple...

1. Sodium bicarbonate has antibacterial properties that can help reduce the accumulation of plaque on teeth. It creates an alkaline environment in the mouth, which inhibits the growth of bacteria responsible for causing bad breath.

2. It helps in maintaining a balanced pH level in the mouth. It can neutralise acid produced by bacteria and acidic foods, reducing the risk of tooth decay and enamel erosion.

3. Due to its ability to neutralise odours, Sodium Bicarbonate can help freshen breath by reducing the presence of odour-causing compounds in the mouth.

1. Gentle cleaning: Kaolin clay is a mild abrasive that can help remove surface stains, plaque, and debris from teeth. Its gentle nature makes it suitable for those with sensitive teeth or gums.
2. Polishing effect: Kaolin clay can provide a polishing effect on teeth, helping to achieve a smoother and cleaner surface.
3. Detoxifying properties: Kaolin clay has detoxifying properties that can help draw out impurities and toxins from the mouth. This can contribute to a cleaner and healthier oral environment.
4. Soothing and calming: Kaolin clay has soothing properties that can help calm irritated gums and provide relief from minor oral discomfort.
5. Natural ingredient: Kaolin clay is a natural mineral that is sourced from the earth. It is often preferred by those seeking natural oral care options and looking to avoid synthetic ingredients.

1. Mild abrasive action: Diatomaceous earth is a fine powder with abrasive properties. It can help remove surface stains and plaque from teeth when used in toothpaste or as an ingredient in oral care products.
2. Natural mineral source: Diatomaceous earth is a natural source of minerals, such as silica, calcium, magnesium, and others. These minerals can contribute to the remineralization and strengthening of tooth enamel.
3. Absorbent properties: Diatomaceous earth has absorbent properties that can help in the absorption of bacteria and toxins, potentially aiding in maintaining oral hygiene.
4. pH balancing: Diatomaceous earth may have the ability to help balance the pH levels in the mouth. By creating a more alkaline environment, it may help combat the growth of acid-producing bacteria that can contribute to tooth decay and gum problems.

1. Enamel remineralization: Dicalcium phosphate provides a source of calcium and phosphate ions, which are essential minerals for tooth enamel. It helps in the remineralization process by replenishing and strengthening tooth enamel, making it more resistant to acid attacks and tooth decay.
2. Tooth sensitivity relief: Dicalcium phosphate can help reduce tooth sensitivity. It forms a protective layer over exposed dentinal tubules, which are tiny channels that connect the outer layer of the tooth (enamel) to the inner layer (dentin). By blocking these tubules, dicalcium phosphate helps reduce the transmission of external stimuli, such as hot or cold temperatures, to the nerves of the teeth.
3. Mild abrasive action: Dicalcium phosphate has a gentle abrasive nature, allowing it to aid in the removal of surface stains, plaque, and food particles from teeth. It contributes to a cleaner and brighter smile without being overly harsh on tooth enamel.
4. pH balancing: Dicalcium phosphate helps maintain a balanced pH level in the mouth. It acts as a buffering agent, neutralizing acids produced by bacteria or consumed through acidic foods and drinks. By regulating the pH, it helps create an environment less favorable for the growth of acid-producing bacteria and helps prevent tooth decay.
5. Compatibility with fluoride: Dicalcium phosphate can be used in combination with fluoride in oral care products. It enhances the effectiveness of fluoride by promoting its uptake into the tooth enamel and aiding in remineralization.

1. Stain removal: Charcoal powder is known for its adsorption properties, which can help remove surface stains from teeth. It may bind to substances like coffee, tea, and wine, lifting them from the tooth surface. However, its effectiveness in long-term stain removal is still under debate.
2. Freshening breath: Charcoal powder is often claimed to have deodorizing properties that can help freshen breath. By adsorbing odorous compounds and bacteria, it may provide temporary relief from bad breath. However, its impact on long-term breath freshness is uncertain.
3. Teeth whitening: Charcoal powder is sometimes marketed as a natural teeth whitening remedy. However, its abrasive nature raises concerns about potential enamel erosion and tooth sensitivity. There is limited scientific evidence supporting its efficacy as a teeth whitener.
4. Potential drawbacks: Charcoal powder's abrasiveness may cause enamel wear and lead to tooth sensitivity if used excessively or with improper brushing technique. Moreover, it may not effectively target bacteria responsible for tooth decay and gum disease.
5. Safety considerations: It's crucial to ensure that charcoal powder used for oral care is derived from food-grade sources and not from sources containing harmful additives. Using charcoal powder sparingly and consulting with a dental professional is advised, especially for individuals with existing dental conditions.

1. Reduces tooth decay: Xylitol has been shown to help reduce the risk of tooth decay. It is non-fermentable by oral bacteria, meaning that bacteria cannot break it down and produce acid like they do with regular sugars. This reduces the acid production in the mouth, preventing tooth decay and cavities.
2. Inhibits bacterial growth: Xylitol has antibacterial properties that can help inhibit the growth of bacteria, particularly Streptococcus mutans, which is a major contributor to tooth decay. By reducing the levels of harmful bacteria in the mouth, xylitol promotes a healthier oral environment.
3. Stimulates saliva flow: Xylitol can stimulate saliva production, which is beneficial for oral health. Saliva helps neutralize acids, remineralize tooth enamel, and wash away food particles and bacteria from the mouth, contributing to better oral hygiene.
4. Reduces plaque formation: Xylitol has been found to reduce the formation of dental plaque. Plaque is a sticky biofilm that accumulates on teeth and can lead to tooth decay and gum disease. By inhibiting plaque formation, xylitol helps maintain cleaner teeth and gums.
5. Sweet taste without raising blood sugar: Xylitol is a sugar substitute that has a sweet taste but does not significantly raise blood sugar levels. This makes it a suitable option for individuals with diabetes or those following a low-sugar or sugar-free diet

1. Lemon essential oil: Lemon oil has a refreshing citrus scent and may contribute to oral care in the following ways:
2. Thyme essential oil: Thyme oil is known for its strong herbal scent and potential oral care benefits:
3. Mint essential oil: Mint oil, commonly derived from peppermint or spearmint, is widely used in oral care due to its refreshing and cooling properties:

1. Oil pulling: Coconut oil is commonly used for oil pulling, an ancient practice that involves swishing oil in the mouth for a certain duration (typically 10-20 minutes) and then spitting it out. Oil pulling with coconut oil may offer the following benefits:
2. Moisturizing effect: Coconut oil has emollient properties and can provide a moisturizing effect on the gums and oral tissues. This can be particularly beneficial for individuals with dry mouth or oral discomfort.
3. Freshening breath: The pleasant aroma and taste of coconut oil can help freshen breath temporarily. However, it's important to note that the long-term impact on breath freshness may vary depending on individual oral health conditions.
4. Lipid-based properties: Coconut oil is a lipid-based substance, and some studies suggest that lipid-based substances may have potential benefits in reducing tooth decay. However, more research is needed to understand the specific role of coconut oil in this regard.

1. Oil pulling: Sesame oil is commonly used for oil pulling, an ancient practice where oil is swished in the mouth for a designated period (typically 10-20 minutes) and then spit out. Some potential benefits of oil pulling with sesame oil include:
2. Moisturizing effect: Sesame oil has emollient properties and can provide a moisturizing effect on the gums and oral tissues. This can be beneficial for individuals with dry mouth or oral discomfort.
3. Oral health support: Sesame oil contains vitamins and minerals that can contribute to overall oral health. It may help in maintaining healthy gums and promoting a balanced oral environment.
4. Freshening breath: Sesame oil, similar to other oil-based substances, can temporarily freshen breath by masking unpleasant odors.

1. Enamel remineralization: Calcium fluoride is beneficial for promoting the remineralization of tooth enamel. It helps replenish lost minerals, such as calcium and phosphate, in the enamel. This remineralization process can help strengthen and repair weakened or demineralized areas of the teeth, making them more resistant to acid attacks and tooth decay.
2. Fluoride protection: Fluoride is well-known for its ability to prevent tooth decay. When calcium fluoride comes into contact with saliva or is incorporated into dental products like toothpaste or mouth rinses, it releases fluoride ions. These ions can help strengthen tooth enamel, inhibit the growth of acid-producing bacteria, and enhance the remineralization process.
3. Cavity prevention: Calcium fluoride's ability to enhance tooth enamel's resistance to acid attacks can contribute to the prevention of dental cavities. It forms a protective layer on the teeth, making them less susceptible to the damaging effects of acid erosion caused by bacteria and dietary acids.