Keen to stop cavities, Alex eliminated synthetic oral care after discovering it wasn't the solution. He formulated & made his own toothpaste from pure ingredients, cleaned his diet with nutrient-rich foods & voila...no more cavities.

After selling toothpaste at the local Farmer's Market in south London, Alex realised he wasn't the only one searching for all-natural toothpaste, so he decided to turn his personal lifestyle into a business to share it and help many others.

After 9 years of producing pure, natural toothpaste, with Zerolla we are now able to offer a complete plastic-free range of oral care, starting with floss made from Castor oil, to toothpaste & mouthwash tablets.

It's important we maintain a clean, healthy environment by removing food debris, plaque and excess bacteria that can cause decay.

Clearing your diet from hight sugar, refined foods is key. What nourishes our body, also nourishes our teeth. We list key teeth-nourishing foods in our DENT diet.

Oral care doesn't need to come with a ton of plastic. In fact, it can easily be plastic-free. No single-use plastic means zero waste.