Before we start...

A round of applause for Momma Nature, please. Think about it, all the lifeless planets & our has coconut trees, puppies, and Pina Coladas. Now, let’s not go all Debbie/Derek Downer, but we ain’t treating our home with the majesty and awe it deserves.

We can’t all be Greta...

Take our organisation, Zerolla stands for Zero (meaning none) & Olla (Latin for jar). So, it’s a mash-up of zero-waste jars. You see, it doesn’t take one great change to shift the tide, it takes all of us making little changes.

Issues we fight

According to a study published in the journal Waste Management in 2018, researchers estimated that approximately 20 billion toothpaste tubes are disposed of each year, worldwide.

Toothpaste tubes do not biodegrade. They can take hundreds of years to break down into smaller pieces called microplastics, small enough to be ingested by animals and can pose a significant threat to marine life and the environment.

The complex plastic layers that make up toothpaste tubes are almost impossible to biodegrade. It's estimated to take 500 years or more for a tube to fully biodegrade.

Sodium Lauryl Sulfate in toothpaste can cause irritation to oral tissues, leading to canker sores and dry mouth, and may disrupt the natural balance of oral bacteria.

Triclosan in toothpaste may be harmful due to its potential to disrupt hormone function, contribute to antibiotic resistance, and harm aquatic environments when washed down the drain.

Sodium Fluoride in toothpaste can be harmful if ingested in large amounts, potentially causing dental fluorosis in children or systemic toxicity.

Our solution

Glass jars

Produced in the UK, our glass jars are widely recycled (GL 70)

Paper labels

Made in the Sussex, our paper labels are widely recycled or compostable (PAP 22)

Aluminium lids

Produced in the UK, our aluminium lids are widely recycled (AL 41)

Paper boxes

Made in Northampton, our cardboard is recyclable or compostable (PAP 21)

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