Are synthetic ingredients in common oral care necessary?
We don't think so. Our name reflects our values: zero synthetic ingredients & zero waste packaging. We trust in Mother Nature, so we only use powerful, effective ingredients made by her. Our success is measured in health: yours, and the health of our planet.
Our values
We trust in Mother Nature, so we only use pure ingredients made by her.
We use powerful ingredients proven to be as effective as conventional oral care.
We've designed our packaging so that nothing would end up in landfill.
From farmers market to first eco oral care brand
It was 2014 when founder Alex Rocchi started making small batches of toothpaste to sell at the local London Farmers Market. Fed up with conventional, synthetic oral care, and unable to find a true natural alternative, he decided to make his own. So we in launched in 2015, with a mission to produce the best natural & zero waste oral care.
