Not able to find an alternative to conventional synthetic toothpaste, I decided to make my own. And in 2015, with a mission to bring a clean & low-impact oral care range to others, is when Zerolla was born - Alex Rocchi.

Our name reflects our values: zero synthetic ingredients. We trust in Mother Nature, so we only use powerful, effective ingredients made by her. Our success is measured in health: yours, and the health of our planet.

Regular toothpaste tubes aren't recyclable so they end up in landfill. That's why with more than 300 million toothbrushes tubes discarded in landfill in the UK alone, we use plastic-free recyclable packaging.