Shop About FAQs
Account

It all started with a question..

It all started with a question..

Are synthetic ingredients used in conventional oral care necessary?

Our name reflects our values: zero synthetic ingredients & zero waste packaging! We trust in Mother Nature, so we only use powerful, effective ingredients made by her. Our success is measured in health: yours, and the health of our planet.

Natural

We trust in Mother Nature, so we only use real, powerful ingredients made by her.

Effective

For our formulas we've selected ingredients that are proven to be as effective as conventional oral care.

Zero waste

We've designed our packaging so that nothing would end up in landfill.

Every plastic toothpaste tubes you've ever used is still out there.

Switch now

Every plastic toothpaste tubes you've ever used is still out there.

Switch now

From farmers market to solving a problem.

It was 2014 when founder Alex Rocchi started making small batches of toothpaste to sell at the local London Farmers Market. Fed up with conventional, synthetic oral care, and unable to find a true natural alternative, he decided to make his own. So we in launched in 2015, with a mission to produce the best natural & zero waste oral care.

Our range Link chevron